When a business is running a marketing campaign, they need to know how effective the message in terms of reaching the target audience is. Ideally, the target audience should be responding to the calls to action and engaging with the ideas that the business is trying to convey. It is not easy for a company to decide which marketing campaign effectiveness metrics should be monitored. While some managers prefer to track sales, other likes to see how social media engagement is improving.
Many others observe the cost per customer acquisition, deciding whether the value of drawing in the clients outweighs the amount these clients will most likely generate. Mentioned below, are few of the marketing campaign effectiveness metrics that can be tracked for determining its success.
Suggested Read:
Click to open rate
This is one of the best ways of measuring e-mail marketing campaigns, especially for those businesses where the conversions are difficult to track. This gives insight into the real interest of the email, of how many people were inspired by the subject of the email and how many were interested enough actually to click through.
Engagement for social media
For those businesses where the marketing campaigns are specific to social media, which includes, shares, likes, comments or views - this marketing campaign effectiveness metric is quite essential. The company can track positive spikes in customer engagement so that they can replicate in the future.
Sales
Sales are, of course, one of the most critical marketing campaign effectiveness metric which is used by all businesses. It helps to measure the impact on revenue that your marketing campaign is having and is one of the real indicators of its success.
There are many other marketing campaign effectiveness metrics which can be used by businesses and most of them depend upon the type of business and their long term strategies.
