Succession Planning And Its Importance at The Workplace


Contrary to general perceptions that succession planning works only with large organizations, it is important to understand that mid-sized organizations also need proper succession planning. A business that has some kind of organizational structure with employees working under leaders and management, needs succession planning. To put this in perspective, even family-run businesses have succession planning. In the opinion of Anand Mishra, “SMBs in developing nations are typically family-run affairs that evolve with the times”. The changes within the SMBs are more likely in terms of the technology used, the workplace practices and the nature of products or services offered. But for all practical purposes, and barring a few exceptions, most SMBs are likely to have someone from the family at the helm of the affairs.

This is succession planning at an informal level. It is the same succession planning that is required in organizations that have employees working and reporting to management. Employees are either passive job seekers or active job seekers. The difference is mainly in the manner in which an employee looks for better job opportunities. An active job seeker is one who will constantly look for a better opportunity, which could also be a result of a perceived lack of opportunity in the organization. A passive job seeker would not typically actively look for or an opportunity but would be willing or interested to consider a good opportunity. Despite this difference that separates an active or passive job seeker, the fact remains that both categories would remain with the organization if given a suitable opportunity.

An employee who is groomed within the enterprise to take up a possibly bigger role and opportunity at a future stage is certainly not going to be an active job seeker or respond to an opportunity as a passive job seeker. Any employee who believes that he or she has a reasonable opportunity to go up the ladder will find greater job satisfaction and will certainly exhibit greater engagement levels. The opportunity to look forward to a bigger role is by itself a great motivator. In addition to motivating the employee, succession planning also has a positive effect on other employees. This trickle-down effect will boost the morale of the employees within the organization and employees look forward to the opportunity of moving up within their teams.

Employees generally tend to view an organization that cares for their future, in a positive manner. An employee who finds that plans are afoot to groom employees to take up bigger roles and positions will certainly want to be considered. In other words, the effort at the workplace is bound to witness changes. Succession planning also ensures that operations are managed smoothly without any interruptions due to the lack of leadership or gaps in the organization structure. And most importantly one of the positive effects of succession planning as highlighted here is the ability to have the right person at the right position at the right time. Succession planning involves not only a series of psychometric tests but training and leadership development which will help the employees to handle situations and scenarios in the most efficient manner. 

In general market, segmentation is nothing but a marketing strategy that subdivides the broad market into the small definable group of consumers who shares their common characteristics and needs and also they similarly responds to the marketing actions.  By focusing your efforts and attention on these targeted segments of the broad business market, it allows you to be to design your own service or product to better match the prospects and needs as per desire.

Moreover, you can also plan out for the more effective marketing campaign where this will help you to reach out to more number of targeted audiences. The following are some of the factors that you need to consider when assessing or doing the market segmentation research where this will help you a lot for making your business to be in a successful market.


They are.
  • Market size
  • Identifiability
  • Reachability
  • Purchasing power
  • Stability
  • Measurability
Market segmentation is a useful methodology when it comes to nowadays highly competitive markets, in which in earlier days the competitors were limited to the marketing strategy and although they identified the customers at the rich society. The market segmentation provides you more support in the field of the business where it helps your business to reach the high levels of success.

When you follow the above factors you can get your business to reach next level so that you will be getting more target audience so that your business will be reaching more number of people across the globe when you do the proper market segmentation research for your business. This is because when you are doing the marketing in the whole process you will be not able to reach more numbers of customers but when you do the market segmentation then you will be getting number of customers across the globe.
When a business is running a marketing campaign, they need to know how effective the message in terms of reaching the target audience is. Ideally, the target audience should be responding to the calls to action and engaging with the ideas that the business is trying to convey. It is not easy for a company to decide which marketing campaign effectiveness metrics should be monitored. While some managers prefer to track sales, other likes to see how social media engagement is improving.



Many others observe the cost per customer acquisition, deciding whether the value of drawing in the clients outweighs the amount these clients will most likely generate. Mentioned below, are few of the marketing campaign effectiveness metrics that can be tracked for determining its success.

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Click to open rate

This is one of the best ways of measuring e-mail marketing campaigns, especially for those businesses where the conversions are difficult to track. This gives insight into the real interest of the email, of how many people were inspired by the subject of the email and how many were interested enough actually to click through.

Engagement for social media

For those businesses where the marketing campaigns are specific to social media, which includes, shares, likes, comments or views - this marketing campaign effectiveness metric is quite essential. The company can track positive spikes in customer engagement so that they can replicate in the future.

Sales

Sales are, of course, one of the most critical marketing campaign effectiveness metric which is used by all businesses. It helps to measure the impact on revenue that your marketing campaign is having and is one of the real indicators of its success.

There are many other marketing campaign effectiveness metrics which can be used by businesses and most of them depend upon the type of business and their long term strategies.
There are several things you need to get ready before the negotiation even starts. It allows both parties to get ready for a negotiation hence allowing for the outcome to be fruitful for both. The pre-negotiation process also allows for both parties to not be held captive by any decisions being made.



There are 3 stages to pre-negotiations that people need to keep in mind, and they include:

1. Shared Definition of a Problem:

This stage is where both parties clearly define their perceptions of a problem. A neutral party can stay back and ensure both parties understand their individual definitions. Once the problem has been defined and both parties come to common ground in the understanding of the situation, the next stage can start.

2. A Commitment to a Negotiated Settlement:

This stage is insurance that both parties will abide by whatever is negotiated in the end. The commitment to the pre-negotiation process is enforceable by law and must be made in order to support each party claim. There is no going back from whatever commitments are decided here.

3. Arranging the Final Negotiation:

This is where all the physical work starts. Both parties now decide where, when and what time they are to meet. They also decide whether they need help from a third party or not while the negotiations are in order. Both parties have to consider their options and then present them in the final negotiations. After the pre-negotiations, the parties do not get a chance to restate their claims. So they need to ensure what they have asked for is what they wish for.

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How to Excel at Pre-Negotiation Process
The Best Tips to Improve Negotiation Skills


Conclusion:

The importance of pre-negotiation is that it helps keep the process smooth and well-defined. It also reduces the probability of misinterpretation as well as not be held down by a major decision.



If you want some tried and true tips for running a small business from home, look at some of the successful entrepreneurs that started out small and made it big, such as Kartikeya Sharma of NewsX, who reached success at only 35 years of age. He and a number of other successful business owners have shared tips to help you with running your business from home.

Successful Home Business Ideas
How to Start a Small Business At Home

Personality Check

Not everyone is cut out for running a business from home. It takes focus, motivation, and structure. Some people have a hard time motivating themselves, finding that structure on their own, or remaining focused when needed. Make sure you have the type of personality that will thrive in a home-based business.

Patience

It's important to remember that businesses of any kind are not started in a day. It may take a day to set up a website for your business, but several weeks before you make your first sale. You need to be persistent, keep marketing your business in places like social media, and don't give up after only a few weeks or months.

Create a Plan

A business plan is so important to have. It's also important to stick to that plan. Map out what it is that you want your business to achieve and what you do and don't want it to become. On a smaller scale, make checklists of what you need to accomplish each day to help keep you on track.



Know When To “Go Home”

When you work in an office, at the end of the day you can leave the building and leave work behind you until the next day. It's not so easy to do this when you work from home though, and this can be a big downfall for many. You need to set a schedule and set boundaries, then stick to that.

It can take some time to create a schedule, boundaries, and a plan that works well for you. If you find something doesn't work, change it! Just remember to keep all aspects of your life in balance along the way.


Starting a home-based business that is a success isn't always easy.  There are a lot of things to think about, from marketing to where you're dedicated office space will be in the home.  Staying focused and not giving up are some of the key things that successful entrepreneurs, like Kartikeya Sharma, Aaj Samaaj newspaper's promoter, swear by.  Here are some other home based business tips for being a success.


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Keys to Success in Small Business

What Makes a Business Successful


Schedules

Schedules are so important when running your home based business.  It can be all too easy to work too many hours, and just as tempting to spend more time with your family.  You really need to set a schedule for all aspects of your life and stick to it.

Dedicated Office Area

They say you can run a home business from your kitchen table.  This isn't always ideal though.  For a business to be a success, you need a dedicated working area where there are few distractions.  If you are a bit short on rooms, consider putting up a partition that will create an area for your work.



Be Professional

When you think of working from home, you imagine being able to work in your pajamas.  There isn't anything wrong with this, but you don't want your customers to be able to tell that you just got up.  Two tips here are to keep normal office hours so there are no midnight calls that wake you, and always sound professional when interacting with customers online or on the phone. 

Marketing and Advertising

Believe it or not, marketing and advertising can be one of the most neglected areas of a business.  It's also one of the most important aspects if you want to be a success. You don't have to shell out a lot of money to market and advertise though.  Utilizing social media is one way to get your products and services into the public domain.  Make sure it's part of your business strategy.



Tax and Zoning Laws

Entering the home-based business domain means entering a new tax domain.  It may be a good idea to get advice from an accountant regarding your tax situation so you aren't left struggling come tax day.  Also, check if there are any zoning restrictions that will keep you from being able to run your business from home. 

Get Online

If you want more people to have access to your business, create a website!  There are ways to do this for free, or for very little money.  You'll be able to reach a larger audience this way.

Fun Team-Building Activities are necessary to improve communication among your team members as well as to help them work on their problem-solving and conflict-resolution skills. It allows people to see their teammates in a different light and build a stronger personal understanding.


But most adults feel burdened and embarrassed when asked to participate in such activities. They think they’ve outgrown them and don’t need them anymore, but the need to improve relations among employee’s increases with each new addition to the team.

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Light Up Your Day with These Fun Workplace Activities

Following are some fun team-building activities for adults and experienced employees that could interest them:

  • Two Truth and A Lie: This activity can last for 15 minutes to 30 minutes. Number of participants can be of your choice but a smaller group is preferable. In this activity, participants are asked to write 2 truths and one lie about themselves on a sheet of paper and the rest of the participants will guess which one is the lie among the three statements. Adults enjoy this activity because they get to see how much they know their employees from the long time they’ve spent together.
  • What’s My Name?: In this game, each person is given a word that they hold above their forehead without looking and other participants will try to tell them what’s written on the board through sign language. This game brings adult participants out of their comfort zone to enjoy their time. Apart from that, this game mainly bridges the communication gap among team members.
  • Sneak A Peak: In this game of Pictionary, participants form small groups and take turns to guess the memory. This is not an ordinary game of Pictionary, rather it comes with a twist because participants have to guess the memories they’ve shared together in their office. Adults enjoy this game because they get to jog their memory about their job.